I design for the person on the other side of the screen.

I’m Rayyed, a product designer in Seattle. I start by listening for what people actually need — the thing they say out loud, and the thing they don’t — then turn that into structure, words, and screens that make a hard moment feel simpler.

I like taking work all the way through. Research and interviews, information architecture, the copy, a design system that keeps it consistent, and a prototype you can actually click. Recently that’s meant an opioid-treatment clinic’s website, a B2B dental-supply platform, a nonprofit brand built from nothing, and a parking-enforcement app for property managers.